Brand guidelines

The Digitice brand.

How to use the Digitice logo, colours and typography in print and on screen. Download the files below; everything is free to use when you write or present about Digitice.

The logo

The wordmark is digitice in lowercase, set in Sora Bold with tight spacing and converted to outlines. Each i carries a square pixel in Electric Blue in place of its dot: the smallest unit of anything digital, and a reminder that we build things that work, one detail at a time.

The wordmark on its own is the primary logo. On dark backgrounds, including the dark mode of this site, use the reversed wordmark. Do not place the symbol next to the wordmark: they are two separate marks.

The symbol is the d with its pixel, on an Ink tile. Use it where the full wordmark would be too small: favicons, app icons, social avatars, embroidery and stamps.

Clear space and minimum size

Clear space: keep a margin of one pixel-square's width (the blue square) on every side, doubled on print.
Minimum size: wordmark 80 px / 20 mm wide; symbol 16 px / 6 mm.
Embroidery and engraving: use the single-colour symbol at 25 mm or larger.

Colour

Ink carries the brand. Electric Blue is the accent: roughly one part blue to nine parts Ink and white. CMYK and Pantone values are nearest matches; always approve a printed proof.

Ink

HEX: #0A1530
RGB: 10 · 21 · 48
CMYK: 100 · 85 · 35 · 55
Pantone: 2768 C

Primary. Text, backgrounds, the logo on light.

Electric Blue

HEX: #1F5BFF
RGB: 31 · 91 · 255
CMYK: 85 · 60 · 0 · 0
Pantone: 2728 C

Accent. The pixel, links, primary buttons. Use sparingly.

Ink 700

HEX: #1C2A52
RGB: 28 · 42 · 82
CMYK: 90 · 75 · 25 · 35
Pantone: 534 C

Secondary dark surfaces and hover states.

Blue 50

HEX: #EEF3FF
RGB: 238 · 243 · 255
CMYK: 6 · 3 · 0 · 0
Pantone: 656 C

Tints behind icons and highlights.

Mist

HEX: #F5F7FB
RGB: 245 · 247 · 251
CMYK: 3 · 1 · 0 · 1
Pantone: Cool Gray 1 C

Section backgrounds.

White

HEX: #FFFFFF
RGB: 255 · 255 · 255
CMYK: 0 · 0 · 0 · 0
Pantone: -

Page background and reversed logo.

Typography

Both families are free (SIL Open Font Licence) and available on Google Fonts.

Headlines · Inter Tight SemiBold

Human-led. AI-powered.

Tight tracking (−3% to −4%), sentence case, no full stops in navigation.

Body · Inter Regular & Medium

We design, build and scale bespoke web applications, MVPs and AI products for ambitious organisations. Senior people lead every engagement; AI accelerates every step.

Logo only · Sora Bold

Sora is reserved for the wordmark. Do not set headlines in it.

Tone of voice

Confident, not loud

State what we do and what it delivers. No exclamation marks, no superlatives.

Specific

Days, weeks, prices and outcomes beat adjectives. “Live in 45 days” not “lightning fast”.

Under-promise

Commit to what we can guarantee. Let the delivery do the over-delivering.

Human first

“We” and “you”. AI is how we work faster, never who you are talking to.

Write in UK English: organise, colour, programme (but “program” for software).

Please don't

Stretch or squash

Recolour the letters

Add effects or shadows

Rotate

In use

Apparel. Reversed wordmark, chest 90–110 mm, screen print in 2 colours or 1 (white).

Signage. Ink panel, reversed wordmark, Electric Blue base strip. Wordmark at 65% of panel width.

Naveen Nandharam

Founder & Director

godigitice@gmail.com

Stationery. 85 × 55 mm. Symbol on the back, wordmark on the front.

Downloads

SVG for print and web (outlined, no fonts required). PNG with transparent background for documents and slides.

Wordmark SVG PNG
Wordmark, reversed SVG PNG
Wordmark, black SVG PNG
Wordmark, white SVG PNG
Symbol SVG PNG
Symbol, blue SVG PNG
Symbol, black SVG PNG

Next step

Tell us what you need to ship.

A 30-minute call with a senior lead. You leave with a clear scope, a realistic timeline and a fixed price, whether or not you work with us.

Book a discovery call